01. Field‑first Perspective – Jeff still rides along with techs, so his advice always reflects what really happens on the job.
02. Built on Trust – He teaches technicians to ask questions, listen carefully and make recommendations that align with homeowners’ needs, creating genuine trust.
03. Process‑Driven Success – Jeff created a repeatable process that anyone can follow, whether they’re a new apprentice or an experienced sales manager.
04. Financial Freedom – By sharing revenue and retention goals with your team, you help techs understand how their success supports the company and their own future.