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Hitting $1 million in sales in home services is impressive. But $8 million? That’s almost unheard of.
That’s exactly what Jeff Cronin did as a plumbing salesman before founding PrimeTime Consulting. In his conversation with Tim Hook, Jeff broke down the mindset, strategies, and tools that fueled his record-breaking year — and how any home service team can learn from it.
If you run a plumbing, HVAC, or electrical business and want to grow your team’s sales without burning them out, here are the key takeaways from Jeff’s interview.
Jeff didn’t sell $8M by pushing harder. He sold it by thinking differently.
“Homeowners can feel if you’re confident. They can also feel if you’re desperate. The mindset shift is what separates order-takers from closers.”
His approach? Train your team to walk into every home with the mindset that they’re there to help, not hustle. Confidence and service always outlast pressure.
One of the biggest mistakes Jeff sees in home service sales is the lack of a repeatable system. Most techs wing it. That’s why results swing up and down.
In the interview, Jeff emphasized that he used a clear, structured process every single time:
When the system is clear, the results become consistent — and scalable.
This was one of the biggest game-changers Jeff revealed.
“I closed deals others walked away from because I made it easy for homeowners to say yes through financing. It’s not about lowering your price — it’s about removing the barrier to buy.”
Too many home service companies lose big jobs because the customer can’t pay upfront. Teaching your team to present financing naturally keeps revenue flowing and closes deals your competitors leave behind.
One of the hardest transitions for any owner or top salesperson is stepping out of the field. Jeff admits he once thought, “Nobody can sell like me.” But if you want your business to grow, you can’t be the only closer.
That’s why he built PrimeTime Consulting: to give owners a way to scale their sales through systems and training that work for every team member, not just the star performer.
